• Led the redesign of NACI Sales Web Pages, enhancing employee engagement and retention
• Spearheaded the migration of 1000+ digital assets into a centralized repository, increasing efficiency and streamlining content management for sales professionals (Bravo Award Winner)
• Created 250+ distinctive assets, significantly boosting the visual impact and appeal of NACI
  

• Managed 30+ diverse clients, focusing on delivering high-impact UI/UX and branding solutions.
• Designed 15+ webapp platforms through user research, wireframing, prototyping, and journey mapping to enhance accessibility and user engagement.
• Developed 20+ distinctive brand strategies, designed logos, and developed brand guidelines, significantly enhancing client market presence through thorough competitor and market analysis.
  
• Strategized 20+ targeted marketing campaigns and developed cohesive design systems, significantly improving brand consistency and client interaction across multiple platforms.
  

• Generating $1 million+ in pipeline through research, targeted prospecting, and client engagements
• Exceeded metrics each quarter, achieving Q1FY23 MVP Commercial Volume (175% program execution and 150% progression)
• Appointed as team lead to manage Fortune 500 clients (Office Depot, Sysco, Hertz, Darden, Marriott)
  
• Secured opportunities from C-Suite executives for Analytics, Integration, AI and Autonomous Databases
  

• Steered product launch and design of all branding elements (web app design, marketing, website)
• Prototyped 25 screens and layouts, significantly enhancing initial wireframes and product roadmap
• Refined an intuitive end-to-end user experience by leveraging journey maps and usability testing
• Implemented a more user-centric, mobile-responsive experience increasing adoption rates by 40%
• Optimized product workflows across front-end, adding new features from user research and testing
  

• Built wireframes, user flows, and high-fidelity UI design prototypes for 4 of their core products along with their mobile app
• Conducted UI/UX Design Sessions with current customers to develop new branding: logo, color scheme, assets, and font
• Engaged in prospective customer discovery and initial beta testing to improve current versions of their product
• Used Scrum & Agile methodologies to create business model, marketing plan, P&L statement, inventory, and pitch deck
• Enhanced previous design systems for new website, redid messaging, and added features for web app based on user feedback
  

• Grew social media following by 30% through implementation of growth-focused marketing campaigns
• Increased sales of three lowest-selling items by 20% each through data analysis and targeted promotions
• Boosted purchase rates by 18% by strategizing solutions to successfully decrease wait times by half
• Enhanced customer experience & reduced acquisition costs 15% by implementing a CRM loyalty program
• Expanded Gen Z market by devising an internship program to conduct focus groups and advertisements
• Aligned brand messaging across departments to ensure seamless communication with senior leadership

• Hand-selected by Dean as the first student to lead USC Marshall’s official marketing efforts
• Created marketing plan and campaign strategy which increased Instagram followers from 5k to 16k
• Grew Instagram weekly engagement from 1k to 13k and impressions from 35k to 52k with no ad spend
• Developed employment platform with Blackstone Launchpad creating 1000+ job opportunities
• Aligned brand messaging across departments to ensure seamless communication with senior leadership

• Managed 100+ students to ensure strong communication, consistent goals, and task management between 5 divisions
• Focused on UI/UX of employment pipeline with Blackstone Launchpad to connect USC students with 1000+ job opportunities
• Consulted and led workshops for startups on intuitive design, increasing user retention, and investor deck development
• Directed marketing campaigns, increased and solidified sponsorships by 25% for Demo, USC's largest startup exhibition
• Launched an evergreen Venture Fund, 4 Hackathons, and 3 accelerator programs for founders to refine products for investments
  

• Recruited influential next generation leaders by motivating and inspiring young female talent to propel career pathing
• Secured partnerships, planned event timelines, and created marketing campaigns to attract new audience demographic
• Organized networking sessions, mentorship opportunities, and workshops to promote diversity and equality in organizations   
• Hosted and moderated a female empowerment panel with top influencers to discuss confidence, growth, and public speaking

Bachelors of Science in Business Administration
Emphasis: Entrepreneurship     
Honors: Dean’s List, First Place at Spalding & HYPE  Hackathon
‍Marshall GPA: 3.8
Relevant Coursework: Sales, Business Organization, Strategy, Operations, Marketing, Entrepreneurship, Disruptive Innovation