CarbonLink is a company that offers users the opportunity to purchase carbon credits in order to offset carbon emissions. Their primary challenge, however, was that the current web app interface was not easy to use and understand, making it difficult for them to attract and retain customers.

CarbonLink’s goal was to create a better experience and transparently showcase the environmental impact they were making. They approached me to redo their branding and website while having me build a new product interface that proves to be considerably more user-friendly and visually engaging.

My focus was on helping CarbonLink stand out in a highly competitive market. After conducting extensive research, I identified several key areas where I could create a seamless customer experience that would exceed their expectations. My goal was to focus on the customer's need for simplicity and transparency. I developed a set of branding guidelines that helped establish a clear and consistent visual identity to give the interface a sleek and modern design. I focused on streamlining the purchase process so that it was quick and easy for users to offset their carbon emissions. 

In addition, I integrated interactive elements throughout the web app to help engage and educate users through each decision. For example, having the ability to easily access more information and always having graphs explaining data trends. Finally, I created a series of marketing materials that helped CarbonLink reach a wider audience and build awareness of the company's mission. By clearly communicating the environmental impact of every purchase, CarbonLink was able to forge a connection with their customers that went beyond simply offsetting emissions.