Infinity is a French NFT company that wanted me to create a visual identity that disrupts the traditional clubbing industry. They sought to differentiate themselves from the current NFT Marketplace as the first NFT membership collection based on the music industry in private events.

To be able to pitch to the biggest clubs and DJs around the world, such as DJ Snake, Martin Garrix, and David Guetta, they needed me to build a luxurious brand that highlighted their strengths.

My focus was to convey a luxurious feel showcasing how this pass will create lifelong memories. By doing so, this would allow Infinity to differentiate itself from the market by conveying this company's innovation. I created a style that matched the vibrancy of the clubs and sponsors they were aspiring to reach. This allowed them to demonstrate their credibility and industry expertise. But, in order to keep their own brand presence and reach their target audience, I added 3D assets that were entertaining and relatable. After presenting this to the founders, they wanted these icons to play a significant role in their identity.

Once successfully secured the DJs, clubs, and sponsors they wanted, they rehired me to create social assets as well as video teasers to launch the product. I wanted to further elevate the brand and add some animation and movement and direct the vision of the NFT’s. I developed a solid brand manual, assets, and social media templates that they can use going forward.